Mission

A once-in-a-lifetime opportunity to work with the top leaders in logistics management, and redefine the space from an ecosystem level with Cisco, DHL, Caterpillar and Frog. I was on the Design team working on a team to help them solve their challenges around creating new cross-company logistical products to help them manage all parts of the supply chain: from more smart, IOT warehouse systems to adaptive delivery and pricing schemes. 

Process

Over a 48-sprint in a converted warehouse in Berlin, Germany, we brought together this large group of executives across key departments in each partner company for a chance to prototype, ideate and test out different experiments with real customers. I collaborated with an entire BUILD team of developers and hackers to make the prototypes real overnight, and then our team created a pitch deck that we used to pitch our idea by real time simulcast back to HQ in Palo Alto. 

Deliverables

• Prototype mobile application
• Micro-website
• Pitch presentation design

Media

Huffington Post

Toolkit

Market research, UX / UI design, customer development, user testing, app design and graphic design. 

Team

This project was completed in partnership with FACTORY. 

Team Lead and Designer: Ting Kelly

Project Lead: FACTORY

Photography: Daniel Johnson

Interested to work together?

Contact me with a project inquiry! 

Mission

Define and flesh out the collateral for this emergent, unique brand targeted at misfits within society that serve as high leverage change-makers. They needed some artifacts that laid out the vision and invitation to become part of the network that would be both compelling and different. As the network grew and they launched a large mission (America’s True North bus tour), more materials and a website was also created to gain support from potential sponsors and media partners. 

Process

We started with the mark, and evolved the mark into different contexts — into a website, concept decks, branded products (hats, T-shirts, cars), and graphics that will soon be featured in the upcoming PBS documentary film. People loved the brand so much they began wearing the hats everyone and asking for more branded materials to sport. The network has grown organically and by referrals only to 2,000 people in the course of a few years. 

Deliverables

• Concept note
• Invitation
• Website (link)
• Motion graphics video

Media

Toolkit

Brand strategy, collateral design, web design, motion graphics

Team

Creative Director and Lead Designer: Ting Kelly

Video: Patrick Bresnan

Photography: Mariana Nombre

Logo Design: Domingo Robledo

Interested to work together? Get in touch. 

Mission

Working with the NEXUS innovation team within Nike, we sought out to design new solutions that addressed sustainability within their customer life cycle, and new products concepts that made their products more social, as well as adaptive and on-demand.

Process

Over a 48-sprint, we created over 50 prototypes of new products which were tested over 10+ cycles with real customers. I was on the Design team that facilitated the breakout teams around ideation, and ultimately design prototypes that we used to test with real customers. 

Deliverables

• Prototype mobile application
• Micro-website
• Insights and learnings

Media

Huffington Post

Toolkit

Market research, UX / UI design, customer development, user testing, app design and graphic design. 

Team

This project was completed in partnership with FACTORY. 

Team Lead and Designer: Ting Kelly

Project Lead: FACTORY

Photography: Galen Rogers

Interested to work together?

Contact me with a project inquiry! 

Mission

Parliament was a new membership-based network of top Silicon Valley executives and thought leaders who were seeking a place to have “real conversations” and facilitate connections. They were looking for a fresh new brand to represent this innovative new company and be able to appeal to both high-level C-executives at Fortune 100 companies as well as innovative entrepreneurs and artists. They needed a brand with a story and strong point of view and flavor. 

Process

I engaged in a deep brand strategy process with the CEO and founder, with CHAPTER as the advisory board. We started with a deep discovery process, first solidifying the name and concept — turning Parliament on its head. This is the new modern era of connecting old power to new power. I created a brand strategy synthesis, and immediately began design research and exploration through a moodboard process, pulling together visual inspiration and several design directions to choose from. In that process, we also explored what different logo marks, typefaces, and splash pages would look like. Once we constellated three unique directions, we then made the strategic decision based on our brand discovery and through various feedback loops from trusted partners. Once the final direction was decided, I created business card designs, 1 pager document and slide deck designs to use in the world immediately. The result was a rapidly growing network and the launch of the first PowerShift conference. 

Deliverables

• Discovery Session and survey
• Design research and brainstorming sessions
• Brand Platform synthesis PDF
• Visual Moodboard PDF
• 3 distinct logo directions
• 3 splash page directions
• Final logo style guide
• Business Card design
• 1-pager design
• Slidedeck design

Toolkit

Brand strategy, design research, moodboarding, brand platform, logo design, website design, communication design.

Team

Brand Strategy + Design: Ting Kelly

Strategic Advising: Gareth Kay and Neil Robinson, Chapter SF

Interested to work together? Get in touch. 

Mission

Juniper Foundation is 10 years into a 100-year vision. As part of that vision, in 2015, Juniper launched a project to extend their presence into the city of San Francisco. To support this new initiative, they were seeking to create a modern, compelling web app oriented toward the San Francisco community, with a online portal to purchase branded Juniper programs and products. The primary objectives of the app were to (1) invite San Francisco locals to be part of this new space and community, (2) provide interested users the opportunity to sign up for Juniper's mailing lists and membership areas, and (3) enable users to purchase Juniper's products and services. 

Process

We sat with the founding team and deeply listened to the history and lineage of the brand, first sought to distill the brand essence. We consulted on ways to design the brand architecture in a way that would serve the San Francisco audience and set the brand up in the long-term engagement. We assembled a talented creative team of videographers, photographer, copywriter, UX designer and illustrator to make the vision a reality. My role involved creating a site map, UX design guidelines and style guide, mood boarding, directing the photoshoot and video shoot, designing site mockups, and then into facilitating testing and feedback discussions. All along the way, we collaborated directly with co-founder to receive feedback and involve the team in the process. I worked in tandem with the interior designer for the new space to ensure the online brand flowed well with the in-person experience and physical environment.

Deliverables

• Brand Architecture & Site Map
• UX Guidelines
• Moodboard
• Brand Style Guide
• Custom Photography
• Custom Videos
• Website Design
• Website Development

Media

• Harvard Business Review
• Harvard Gazette

Toolkit

Brand strategy, style guide, site architecture, user research, web UX & UI design, responsive design, agile development, photography, videography, user testing, creative direction, and copywriting.

Team

Note: This project was completed under my previous company, Doorstep Studios LLC.

Creative Director, Lead Designer and Project Manager: Ting Kelly

Lead Developer and Project Manager: Bjorn Cooley

Photography: Galen Rogers

Videography: Mikyo Clark and Chad Owen

Copywriting: Ross Robertson

UX Consulting: Julia Framel

“Ting is a delight. She is thoughtful and creative, wants the very best for her clients, and will do whatever it takes to get there. Working with her was a pleasure."

— Lawrence Levy, former CFO Pixar Animation Studios, co-founder Juniper Foundation, author To Pixar and Beyond

“I was struck with tremendous admiration for Ting's ability to translate Juniper’s complex story in stunning and effective design. Not only was she diligent and thoughtful to work with, but she also demonstrated a visionary creativity that added spark to our project. I’m so grateful that Ting was an integral part of bringing Juniper’s story to the world on a larger scale.”

— Sarah Grimm, Operations Manager, Juniper Foundation

Interested to work together?

Reach out with a project inquiry! 

Mission

The Customer Insights team at Wells Fargo is an interdisciplinary team of designers, user researchers and product managers. Robin had experienced the power of rapid prototyping through a previous Immersion with FACTORY, and wanted to create a workshop to “train the trainer” — essentially to equip the internal teams at Wells with the best tools and methodologies for rapid prototyping. The goal was for the participants to be able to apply and continue teaching the methodology across the organization, and therefore transform the working culture towards a design sprint model.

Process

Working directly with Robin Beers, we first sought to understand the deepest challenges of the design teams and what could be improved. We then designed a curriculum and flow for the day that could integrate and synthesis our expertise into digestible best practices and exercises. We also created a toolkit of takeaways and exercises that the participants could take back to their teams and use. We produced the event in a beautiful workshop space in San Francisco, and managed all the details of catering, materials and photography during the event. 

Deliverables

• Maker Lab Curriculum
• Onboarding Website
• Slideshow
• Laser Cut Invitation 
• Toolkit
• Takeaway Materials
• Photography

Toolkit

Experience design, curriculum design, toolkit design, photography, facilitation, material design.

Team

This project was executed under Metapattern LLC.

Project Lead: Carson Linforth Bowley

Experience Design, Facilitation & Photography: Ting Kelly

Facilitator: Mikyo Clark

Producer: Chad Owen

Interested to work together? Get in touch. 

Mission

● Convene the local ecosystem that will influence economic growth in the Warm Springs Innovation District

● Immerse participants in frameworks and content relevant to creating the “culture of innovation” narrative and mind set

● Inspire new ways of thinking, behaving and collaborating to accelerate development of the Warm Springs Innovation District

● Create action plans for 2015 in a “Playbook” artifact (with digital assets online as well)

Outcomes

● Crystalized ideas for the ongoing development of the Warm Springs Innovation District

● “Traction Groups” - Self identified group of people have identified specific opportunities and actions to influence the growth of the Warm Springs District

● New excitement and enrollment in the Fremont economic development and innovation ecosystems

● A shared sense of vision and possibility among the participants for the future City of Fremont, and it’s influence in the Silicon Valley region

Process

I helped with the production support of the event facilitation, as well as served as a team lead helping guide conversations and make sure everyone was on track. 

Once the event was complete, we gathered and organized all the assets and documentation, and worked with the Convening Team to lay out the content architecture, storytelling and overall feeling wanting to be captured. We then wrote the copy, assembled and edited all digital assets, and laid out the work product, undergoing many cycles of iteration based on feedback from the team and community.

The final work product was used to distribute to all the participants as well as across the government organization to share the process and generate interest and momentum in the areas that were generated. 

Event Design:

● Participants: 40+ across sectors, government, public, private.

● Duration: 1 Day, Thursday, November 4th   8:30– 5:30

● Location: Co-working Space, Fremont

Deliverables

“Playbook” for City of Fremont Economic Development Office

• Copywriting to synthesize the day
• Asset organization in online portal with hyperlinks from document
• Photo editing and graphics editing
• Layout design 
• Event support and facilitation

Toolkit

Ecosystem research, graphic design, writing and synthesis, workshop facilitation. 

Team

Organizing Entity: The Luttrell Collective

Core Facilitation Team

• Ellen Luttrell,  Venture Lead
• Ann Badillo, Lead Facilitator
• Todd Johnston, Process Facilitator
• Alicia Bramlett, Graphic Facilitation
• Julie Hayes, Production, Documentation
• Summer Wallen, Photography
• Courtney Rafaelli, Generalist
• Jennifer Chan, Generalist
• Kim Miller, Generalist
• Cheryl Golden, Generalist
• Ting Kelly, Prep Support, Playbook Assembler 
• Bjorn Cooley,  Prep Support, Playbook Assembler
• Mikyo Clark and Chad Owen, Videography

Design Sponsor

Kelly Kline, City of Fremont Economic Development Director

Christina Briggs, City of Fremont Economic Development Manager

Karen Alshuler, Principal, Perkins & Will

Interested to work together? Get in touch. 

Mission

This is a unique time in history. Asia has experienced accelerated growth, capital and capacity. Technology and costs of production are decreasing. 2.3 billion people are coming online for the first time, according to Internet World Stats. What does this mean? A huge opportunity for new relationships, business and collaboration. Now is the time to build bridges. 

Our mission was to map the innovation ecosystems in Asia — specifically East Asian cities. We went to 16 cities, 40+ labs in 4 months, starting in Jakarta and ending in Tokyo. We focused on trendsetters in technology and innovation — start- ups, social enterprises, and entrepreneurs — that are creating real value in their communities and moving humanity forward. 

We took an anthropological and journalistic approach to our research, with a practical bent — focusing on best practices, creative processes, human-centered design, social innovation and community impact. 

Process

We first wrote up a hypothesis and guiding questions of what we wanted to discover and the types of patterns we were looking for. Then, we mapped out our route, hitting 16 cities, with 3-6 days in each city. Afterwards, we reached out to our network and connected with a few super-connectors in each region, which then begun the network effect of connections. This trip tested and proved the power of social networks and the value of community leaders in innovation ecosystems to catalyze exponential actions. We reported from the road 3x/week different stories and profiles of leaders and cool spaces on our blog, Creation Catalogue. We also captured footage and audio recordings as documentation for our report. 

In the process, we were approached and surprised by the number of local startups and organizations that heard about us and wanted to get involved — either through hosting an event, having us give a talk, or offering to sponsor us and hire us to help. It was an incredible learning experience and testament to the power of following intentions and the rest will follow. 

Deliverables

1. Multimedia content published 3 times/week on our online publication platform, Creation Catalogue, as well public channels and platforms from our media partners (MAKE Magazine, General Assembly, Forbes, Fast Company and Makeshift Magazine)
2. Case studies and annual report for business and educational purposes (still in progress, see details below)  

Each case study from our research includes: 

• video/audio/written interviews of leaders
• photographs of spaces and surrounding community 
• details on what makes the space unique/different from others 
• brief description of the space, including community challenge(s)/opportunities and how it offers an innovative solution 
• guidelines and best practices for project execution, including planning process, goals, andintended outcomes of work 
• lessons learned, including at least one unexpected outcome and one failure 
• details on the pre-existing conditions of the community and any evidence (quantitative and/or qualitative) that the work elected a change in those conditions with respect to the project’s intended outcomes 
• methods for measuring outcomes and impact 
• budget and funding sources and strategies 
• backgrounds/skills of people involved 
• information about the community (geographic location, population sizes, demographics, etc.) 
• reception from the community 

Media

MAKE Magazine

General Assembly

Makeshift Magazine

Creation Catalogue

Toolkit

Ecosystem research, user research, interviewing, design, writing, workshop facilitation, public speaking, and synthesis.

Team

Co-Directors and Producers: Ting Kelly and Bjorn Cooley

Photography: Ting Kelly

Interested to work together? Get in touch. 

Format

4 days (1 day-long TEDx conference + 3 days of interactive workshops and tour around Shanghai innovation spaces)

Who

2,300 invite-only guests from China, pan-Asia and the USA at the conference (+10K people live streaming), and 90 curated guests for the interactive tour.

Environment

TEDxShanghai was held at the newly opened Shanghai Tower, the second largest tower in the world, and then our small curated group gathered into two buses to visit and interact

Process

Working directly with the founder and Chief Curator, Richard Hsu, I assembled a curated list of incredible creative entrepreneurs to join the Expedition, representing “The West” and being able to provide valuable expertise and perspective in the workshops. The intention was for cultural exchange and to promote East-meets-West collaboration, particularly to solve wicked problems such as sustainability, wellness, healthy cities, or freedom of speech in China. 

I went to Shanghai for a week before to help scope out locations — NAKED Hub, Octave Living Lounge, etc. — and plan out the Expedition more carefully, as well as meet some of the key participants and stakeholders in the process. I also helped at some key sponsorship meetings and conversations. 

Media

• WeChat

Toolkit

Ecosystem Activation, Ecosystem Research, Experience Design, Speaking, Facilitation

Role

Co-Facilitator, Experience Design (Entrepreneurship Workshop), Curator of East-West guests, Speaker (TEDxShanghai and CAA speaker)

“I see the immense value and potential of these gatherings. These expeditions serve as prisms that refract different parts of ourselves and society"

— Carson Linforth Bowley, Founder and Creative Director, Metapattern

“There was excellent curation that truly came out of the heart. I see this as building connective tissue [between East and West] that eventually can grow into a muscle.”

— Dr. Mike North, Discovery Show Host "Prototype This"

Interested to work together?

Reach out with a project inquiry! 

Mission

Parliament was preparing to launch their bi-annual conference, PowerShift, in San Francisco this Spring 2016. They sought support with the experience design and production of the welcome dinner and day-long event. PowerShift was a 200-person invite-only conference sponsored by McKinsey to bring together the leading thought leaders and executives in Silicon Valley to explore four working groups: Future of Brand, Future of Robotics and Automation, Future of Work and the Company of the Future.

Process

Working closely with the team from the beginning, I sought to understood the core objectives of the conference. Together we designed the flow and content, and then I worked in collaboration with Kennedy Events to select and curate all the design details of the event and manage the overall experience of the guests.

Deliverables

• All communications with participants and vendors
• Managing guest list
• Runsheet
• Seating map and floor plan
• Decor, Furniture, Catering and Music selection
• Design and facilitation of Future of Robotics and Automation session
• Day-of production and facilitation
• Opening slideshow presentation design
• Signage and spatial details for venue

Media

Wall Street Journal

New York Times

Toolkit

Experience design, experience production, graphic design, interior design, facilitation, communications

Team

Experience Design, Facilitation & Visual Design: Ting Kelly

Project Lead: Peter Sims and Liz Fosslein

Producer: Kennedy Events

Interested to work together? Get in touch.