Ecosystem Research & Activation

mobilizing & building your community

 

Whether you are launching something new, expanding your business to an emerging market, or looking to deepen your existing community, we dive deep into the field to uncover key market insights, mobilize our network of experts and thought leaders, and design an engagement plan to activate your network and leverage your assets. 

I specialize in bridging East-meets-West, specifically between Silicon Valley and East Asia, where my network is the deepest. For the last 3 years, I’ve spent time in Asia doing research and building community on the ground in the creative and entrepreneurial industries. I help people navigate and creating partnerships for their work between Asia and Silicon Valley. 

Toolkit: Relationship management, facilitating introductions, Socratic interviewing, writing reports and blogging, market and ecosystem research, research synthesis and analysis, photographic journalism, business development, lead generation.


CLIENT Services:

  • Emerging market field research
  • Analysis of market and user tests: quantitative and qualitative
  • Strategic recommendations 
  • Scenario planning
  • Introductions to key stakeholders
  • User profiles and user journey maps
  • Introductions to key users and communities to test as early adopters
  • Business Development / Lead Generation
  • Pan-Pacific Expeditions (Innovation learning journeys in Silicon Valley and Asia)

Use cases:

  • Opening a new office in Asia or SV
  • Interested to expand business in new market channel and need the right relationships
  • Need high-level insight and strategic advising on branding / marketing
  • Don't understand your users and want more in-depth understanding of ecosystem of users to improve the user experience and brand equity.
  • Want to validate your idea in a new market inexpensively and quickly
  • Want to make connections and relationships in Asia or Silicon Valley in a meaningful, high-touch, and curated fashion.

CASE STUDIES