2023:

Leadership guidance and advisory - work directly with CEO, and support with recruitment, executive direction.
Business strategy, growth strategy and international expansion strategy.
Brand design and development (all layers), Style Guide and user manual for company application.
Product-market fit strategy and operational planning. Achieved product-market fit to begin recurring revenue - crossing the chasm.
Product development - business intelligence systems for learning and growth.
Sales activations - event planning and coordination.

2024 & 2025:

Leadership guidance and advisory - work directly with CEO, and support with recruitment, executive direction
Business strategy, pricing and investment strategy
Brand design and development (all layers), Style Guide for company application.
Website design & execution (all)
Pitch deck - Creative Direction and Editor
Social media design - Creative Direction and Editor
Retail flagship (Venice, LA) - Creative Direction, curator (in collaboration with MRoyce Architecture)
Marketing campaigns & pre-sales launch - Creative Direction and Editor
Founder personal site to support fundraising initiatives

2023 - ongoingly

Leadership guidance and advisory - facilitate team coherence, vision and sensemaking.
Coordinate between all parties to facilitate resonance, coherence and effectiveness.
Go on-site to oversee water testing, team coherence and connection to the land and its wishes.
Global distribution strategy and customer development strategy.
Activate interested funders, partners and co-creators. Organized gatherings for mutual activation.

Brand design and Creative direction - begin with Brand Essence
Social media profile launch.
Design research and modeling for optimal bottle design.
Market research and continous study of the “Water” and “Food & Beverage” market.