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Brand Strategy & UX Design

broadcasting your essence

 

In the digital age, every interaction is a reflection of your brand. Those who are able to craft a compelling narrative that addresses a real need are the ones who make progress. We work together to define and create a cohesive brand identity that speaks your truth in a compelling narrative across all platforms.

My angle is speed and iterations. I am able to work very quickly in intensive sprints, working side by side with the client and your customers to speed up feedback loops and get to effective design much quicker. 

Toolkit:  Brand strategy, market research, competitive analysis, ideation brainstorming sprints, human-centered design, rapid prototyping, UX & UI design, logo design, customer development, and user testing. 


CLIENT SERVICES:

  • Brand Identity Design Immersion (2 days)
  • Website Design Immersion (1 week)
    • Brand strategy session 
    • Research and moodboarding 
    • Asset creation and compilation
    • Design sprints
    • Testing / refinement 
  • Communication Strategy and Marketing Campaign (1-2 weeks)
    • Discovery session and 360 stakeholder reviews
    • Brand Architecture and Platform
    • User Research and Profiles
    • Positioning and messaging plan
    • Collateral and Messaging creation
    • Communication plan
  • UX Prototyping Immersion (3 days - 1 week)
    • User research
    • Market research
    • UX guidelines
    • Wireframes and clickable prototypes
    • Testing results and analysis
  • Design / Strategy Coaching (coaching hourly rate)
  • Add on packages: Photography, Videography, Illustration & 3D animation

Use Cases:

  • Need support with ideation and prototyping an abstract concept for a new product or service you want to bring into the world, but don't know how and need a process that will leverage the best ideas in the room and bring them into reality.
  • You have a concept and initial prototype, but don't know how to achieve product-market fit and are struggling to understand who your user really is.
  • You have a concept that works, but the brand isn't quite right – you feel the messaging could be more compelling, and with an improved look & feel, you could increase the value of your business exponentially. 
  • You have an established brand for 20+ years, but it needs a little revamp on all fronts to make it feel more contemporary and cutting-edge.
  • You have a site that's been online but you feel doesn't accurately represent who you are and the immense value you create. And you are too busy and successful to put your energy towards it.
  • You have proven track record with your product or service, but feel the need to scale and build more momentum within your existing community to become brand ambassadors. You need a plan and a process to get this moving. 

CASE STUDIES

 
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Experience Design & Production

learning environments to retool and reconnect

 

 In the age when material products become less desirable, people are searching for a deeper sense of identity and connection. We work together to design and produce experiences that engage your audience in refreshing and meaningful ways.

Toolkit: Audience research, visual research, experience flow mapping, curriculum design, environment design, food & interiors curation, talent sourcing, graphic design, and event production.


CLIENT SERVICES:

  • Product Concept Research & Design
  • Learning Curriculum and Program Design
  • Event and Conference Design & Production
  • User Testing Recruitment and Labs (1-2 days)
  • Talent Recruiting and Guest Curation
  • Event Facilitation and Host
  • Event Promotion and Marketing Communications

USE CASES:

  • Product or Service Launch Events
  • Fundraising Dinners and Events
  • Summits and Conferences
  • Workshop / Training Programs
  • Thought Leadership Series
  • Improving Customer Service Programs
  • Media Training and Public Speaking Training
  • Field Research / User Testing
 

CASE STUDIES

 

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Ecosystem Research & Activation

mobilizing & building your community

 

Whether you are launching something new, expanding your business to an emerging market, or looking to deepen your existing community, we dive deep into the field to uncover key market insights, mobilize our network of experts and thought leaders, and design an engagement plan to activate your network and leverage your assets. 

I specialize in bridging East-meets-West, specifically between Silicon Valley and East Asia, where my network is the deepest. For the last 3 years, I’ve spent time in Asia doing research and building community on the ground in the creative and entrepreneurial industries. I help people navigate and creating partnerships for their work between Asia and Silicon Valley. 

Toolkit: Relationship management, facilitating introductions, Socratic interviewing, writing reports and blogging, market and ecosystem research, research synthesis and analysis, photographic journalism, business development, lead generation.


CLIENT Services:

  • Emerging market field research
  • Analysis of market and user tests: quantitative and qualitative
  • Strategic recommendations 
  • Scenario planning
  • Introductions to key stakeholders
  • User profiles and user journey maps
  • Introductions to key users and communities to test as early adopters
  • Business Development / Lead Generation
  • Pan-Pacific Expeditions (Innovation learning journeys in Silicon Valley and Asia)

Use cases:

  • Opening a new office in Asia or SV
  • Interested to expand business in new market channel and need the right relationships
  • Need high-level insight and strategic advising on branding / marketing
  • Don't understand your users and want more in-depth understanding of ecosystem of users to improve the user experience and brand equity.
  • Want to validate your idea in a new market inexpensively and quickly
  • Want to make connections and relationships in Asia or Silicon Valley in a meaningful, high-touch, and curated fashion.

CASE STUDIES